• SEO Maestro

20 Reasons Why You Should Start Bing SEO

Rumor has it that Microsoft's Bing can really take your SEO and marketing efforts to a whole different level. However, is it true that Bing can be gold when it comes to better website traffic, higher ROI, affordable advertising, convertible exclusive visitors, and an overall friendlier search environment?

Since we don't rely on hearsay, we found it best to see for ourselves what makes Bing a smart target for marketers of all kinds.

In a world full of Google-based mindsets, it's wise to take a step back and reconsider our options. Is Google the only medium worth investing in? We compiled 31 facts that prove that Bing could be the missing piece in your overall online marketing strategy. Be prepared to be amazed by statistics, testimonials, and webmaster-backed advice on Bing.

  1. Bing traffic could have a lower bounce rate

  2. Yahoo and Bing own a third of the US search market.

  3. Most of Google's SEO practices also apply to Bing

  4. Bing has less competition

  5. Bing currently powers Yahoo and most voice searches

  6. Bing is more open about its ranking factors than Google

  7. Content is not a n rating sign. 1

  8. On-page SEO is more important than off-page SEO

  9. Bing has a taste for good practice

  10. Better multimedia user experience

  11. Social cues are a vital ranking factor

  12. Bing has an impressive array of free analytics tools

  13. Content must be top-notch

  14. Backlinks: Talking Numbers

  15. Bing joins Google against suspicious SEO practices

  16. Bing prefers older websites to newer ones

  17. Meta description and keywords Impact CTR and ranking

  18. EMDs rank higher on Bing's SERPs than Google's

  19. Bing can interpret Flash websites

  20. Small local businesses get a boost in Bing's local search area

How can Microsoft's Bing change your SEO game?

In many ways, Bing is similar to Google. Provides a variety of search services, including web, video, image, and map search. As you've probably already seen from the table of contents, many optimization steps intended for Google also fit into the world of Bing. And yet we're here to talk about what Bing offers businesses and marketers that Google doesn't.

First things first, you need to know why the name of Bing. An idea occurred to me the other day and it made me wonder if the Microsoft team watched and adored the famous TV show “Friends” like everyone else on this planet (well, almost everyone!). However, it would have been fun if they were inspired by the Chandler Bing name, especially when everyone on the show made fun of him.

However, let's go back to our sheep and let her know that the name Bing was brainstorming and a selection of focus groups. The proposed name pleased Microsoft for several reasons: It was easy to remember and spell, and was rather short and friendly.

If you want more proof of Bing's performance and charm in addition to our list of 31 facts, you should also check out what people are saying about it and why they prefer Bing to Google. Here are some interviews implemented by TechRadar where working class folks explain how Bing is a step up for them when it comes to search engines.

Bottom line: It's time we listen to Market Domination Media founder and CEO Jonathan Long's advice and go ahead and check out what Bing has to offer the SEO world.

1. Bing traffic could have a lower bounce rate

Matthew Woodward's experience with Google and Bing traffic is very interesting. Although many say that Bing doesn't bring in too many leads, Woodward experienced something else: This search engine provides a lower bounce rate, more page views, visitors spend more time on the site, and there are more subscribers overall.

Strong user engagement is very important to Bing and generally penalizes anything that is not aligned with this requirement. There's something similar to bounce rate, but with an uglier truth: the pogo-stick. While bounce rates don't always mean a bad thing, jumps always do. It occurs when someone, having entered your site shortly, quickly presses the "back" button, returns to the search results, and clicks on another website.

Another assumption for the small bounce rate would be that, given the very accurate search results aligned with Bing's Webmaster Guidelines, people get what they want the majority of the time they enter a query and spend enough time on the site to meet your needs.

2. Yahoo and Bing own a third of the US search market.

The statistics comScore 2018 revealed the new state of the Bing search market both globally and nationally. In general, we will treat Yahoo as an integral part of Bing traffic, as they are driven by the latter. Thus, the combined strength of Bing and Yahoo takes about a third of the US search market share.

Did we mention that Bing is bigger than you think? #SEM #PPC #bingadswebcast - Bing Ads (@BingAds) August 17, 2017

Although the traffic from Google is double, we are still talking about large numbers and active users in a search engine that, surprisingly, is not Google. Given the large number of searches performed on Bing, it is very important that digital marketers know what they are missing when they struggle to rank on the first pages of Google. This way you will know where to start optimizing your website, preferably with the least possible effort.

We all know that most of the time, the numbers speak.

Imagine that you could be losing 143 million unique search engines every month and 5.2 billion searches a month are probably not showing your website in the SERPs.

Pretty tough, huh? To add a little salt to the wound, financial and automotive inquiries on Bing and Yahoo triple those of Google , counting up to 11 million out of a total of 14 million.


3. Most of Google's SEO practices also apply to Bing

There are two sides to the theory that if you rank high on Google, you're pretty good on Bing too. Most agree with this, albeit with a critical eye, but others are reluctant and argue that the search algorithms are different, therefore searching for the same query will not give you the same SERPs but a rather different one.

Either way, we can't deny the fact that Google and Bing share many similarities, while most of the guidelines provided by webmasters working for the former are also listed as important by the webmasters of the latter. Nobody says that if you're on page 1 of Google you MUST be ranking on the same page for the same query in Bing as well.

It's just that you don't really need to reinvent the wheel with Bing, just consider a few tweaks.

Again, although their algorithms are somewhat different, you can easily target Bing to rank your website high. SEO for Bing isn't that different from Google - you could easily get the best of both worlds. Also, most SEO efforts targeting Google will translate well with Bing and Yahoo as well, since the latter works with the former.

Both Google and Bing value relevant content, search for well-placed keywords, rank big brands higher, ask for mobile compatibility and a unique user experience, correlate social signals with quality content and higher rankings. , consider that backlinks are very important for websites, they require on-page SEO to be up-to-date and have similar search designs. In addition, the three main search engines, Google, Bing and Yahoo, have teamed up and signed an agreement to make search listings richer and more accurate through structured data.

If you decide to start optimizing for Bing, you'd be wise to check out the impact those tactics might have on your Google ranking, to avoid losing popularity and leadership of a search engine with the largest market share of all.

4. Bing has less competition

Reading various comments on this topic from Bing, I realized that there are very few to no people doing SEO for Bing, mainly because they already rank fairly high within the search engine or simply have no interest in it. Truth be told, most websites focus only on optimizing for Google, leaving the other search engines behind, thus unconsciously allowing Bing to develop a fertile search environment where there is not much competition and brands could easily have a high rank.

Bing is second only to Google when it comes to marketers' best practices, as everyone struggles to please the greatest teacher, but it could really add some value to your strategy.

Also, considering the nearly two decades in which SEOs have exclusively focused all their efforts on ranking high on Google, it's hard for newcomers to compete with people who have already built their skills for years in a row. But now there is a new land where people can plant their brands and watch them grow and prosper. Targeting Google is the right move and there is nothing to blame, as Sherry Bonelli would say. But you should at least know what Bing could do for you.

5. Bing currently powers Yahoo and most voice searches

For many years, as of July 2009, to be exact, Yahoo Search has been powered by Bing, which means that Yahoo's searches are supported by Bing's index and ranking algorithm. If in doubt, do a test search and see for yourself that the search results are very similar. So optimizing for one should please the other as well, at least when looking at the big picture.

Also, you should be a bit behind on the news, Oath is the new name for the Yahoo + AOL combination that came into effect after Verizon bought Yahoo in 2017 , including TechCrunch, so you'll often see this name on the charts. that they will. follow shortly.

One of my biggest surprises was finding out that Bing also powers Siri's voice search feature on people's iPhones. For all you Siri users and fans, you are using Bing and you still have no idea about it.

6. Bing is more open about its rankings than Google

Although Bing offers users guidelines on how they should optimize their websites, Bing specifies that this will not guarantee higher rankings or more search engine traffic, although it is advisable to mark them on your list anyway. This shows that you should expect contingencies, but they are ready to guide you and, when necessary, tell you the truth.

Bing is much more transparent about ranking factors; just check out the Bing Webmaster Guidelines and the case studies and you'll agree. Plus, they give you the tools to beautify your website to your liking, hence little to no hidden strings.

Interestingly, there is still no evidence of what Bing values ​​the most when it comes to ranking: links, content, or anything else. They value quality content, but they don't specifically say that links or content play a big role like Google does.

7. Content is not a number one rating sign.

As previously stated, content is featured neither as the # 1 ranking signal on Bing nor as part of the privileged few that make up the top. As long as you have the three pillars of content quality, they will be happy. Bing knows how you like your content to rank it high,

but there is one element that can make your page content more attractive: media files.

Bing looks for rich and engaging content, using images, video, audio, etc., and so on.

8. On-page SEO is more important than off-page SEO

On-page SEO is king of Bing. This is what reigns in the lands of Bing, while the page off the page follows below. Although digital marketers invest time, money, and effort in both, it is a universally known fact that successful off-page SEO only follows good on-page SEO .

Therefore, Bing is not choosing the best of two, but is only giving on-site SEO its well-deserved tribute. To some extent, it is a chicken-or-egg debate.

9. Bing has a taste for good practice

Unlike Google, which always updates everything, Bing is more into the classic. Generally speaking, what is new school for Bing is, in a way, old school for Google.

Bing has a pretty complicated search algorithm, one that focuses on things like exact match domains and keywords in headings, titles, copy, or meta description (although Google ruled them out as a ranking factor, Bing relies on them), o high quality content: authority, visualization, multimedia, relevance. Those who like the old Google interface and ranking factors might feel right at home when using Bing.

10. Better multimedia user experience

Bing has a better understanding of entities in regards to multimedia and considers it a great advantage if it is added to text content. Therefore, Microsoft's search engine uses it as a ranking factor that they also point out in their Bing Webmaster Guidelines.

Another good thing would be that Bing is easier to use when queries ask for images. The search engine offers exact search results without related searches or suggestions of this type, as Google visitors are used to.

So, you can get Bing's favorite if you provide nice and neat, unique, high-quality and relevant images.

11. Social cues are a vital ranking factor

According to Neil Patel , Bing

has officially stated that they use social media to understand whether a page is popular with users. Participation in social media is a positive sign. The more social signals you have, the higher you will go in SERPs. Experts argue that most of the time they correlate very well with better rankings, and this is all because users frequently share and use content.

Bing says that social signals convey influence at all levels, especially to brand social channels and search engines.


Its impact should really mean that marketers should put an emphasis on growing their social media audience and getting feedback.

Unsurprisingly, Bing is also against fake followers and social media engagement, just as it is against keyword stuffing when it comes to relevant content.

Although Google does not say anything about the power of social signals, they greatly influence your ranking and many SEO experts and gurus endorsed it, so it is advisable to use them and benefit from both search engines, Google and Bing.

12. Bing has an impressive variety of free analysis tools

Whether at the link level, the site structure level, or the page level, Bing has it all. Additionally, Bing Webmaster Tools are free and provide useful information and tips on how to optimize your website for them.

Matthew Woodward thinks they are excellent and encourages marketers to use them immediately. It's as if Bing has packed all of the marketing superpowers into one toolkit and now lends it out for free so people can learn what is worth and what is not in Bing's eyes.


Bing is definitely SEO friendly. A look at their guidelines, tools, and in-depth structured case studies for webmasters, all to make the search engine a better and easier place to live.

Bing provides the proper means to register your website for analysis, be it backlinks, keywords, link profile etc, mobile device compatibility, find out if you are penalized or not, even get your SEO reports pointing the flaws they see. when crawling your site.

13. Content must be top-notch

As stated above, content is not rating content per se, but how it is viewed and "displayed" on the Internet is still important. They prefer unique content, content written by professionals from well-known sources or people with experience in the field, rather than recycled content that is widely available everywhere on the web.

The Bing Webmaster Guidelines define optimized content as: "clear, easy to understand and scan, deep, no ads, no affiliate links or redirect readers to other links shortly after they land on your page, it should be friendly , easy to navigate, attractive, rich in information ”.

The content must be rich in multimedia, with graphics, images and videos designed to attract and offer all the necessary information to the reader. In general, Bing values ​​deep, unique, long, and engaging content more than shorter content. Bing is pretty simple to

understand and follow - all you need is to know what you need and the search engine will provide it for you.

14. Backlinks: Talking Numbers

The number is so important that it can even exceed the quality of the link.

Although Bing may focus more on quantity than quality, to some extent, it prefers those that come from highly authoritative websites, which generally rank .edu, .gov, .org sites higher.

This could be an explanation of why Bing ranks older and therefore richer in links and social activity, websites. Like Google, Microsoft's search engine prefers organic links from relevant and trustworthy websites that are accountable for the traffic to your page and age, as age is a sign of trust and influence. If the backlinks are tracking and exact-match anchor text (they contain your target keywords), you win the jackpot.

The Bing team says on their Webmaster Guidelines page that links are necessary to help them spot new pages on your site as they don't crawl all of your pages, but only the 10 most influential. Links show that you are popular, trustworthy, and relevant to real users who eventually drive organic and ever-increasing traffic.

15. Bing joins Google against suspicious SEO practices

Link schemes, cloaking, social media schemes, reciprocal or paid links, duplicate content, overly advertised pages, quality content over quantity, misleading markup, link farms, and excessive manipulation of Links, in general, are not welcome on Bing.

source: Bing Webmaster Guidelines

Therefore, for all white hat SEOs looking for a safe place to develop their brand in the online marketplace, Bing is one of the places to be.

16. Bing prefers older websites to newer ones

I know this one tells a different story compared to what Google values ​​most, but Bing is old school and likes to deal with websites that have aged beautifully and that you can easily trust.

This is actually because Bing analyzes site authority by checking backlinks or websites, in general. Having "old" (old) domains helps. Older websites have a story to tell, and most of the time they engage in healthy digital marketing practices and have built a trustworthy name in their niche.

Bing through it all, isn't it?

17. Meta description & keywords that impact CTR ranking

This is an old debate in which search engine officials claim they don't use metadata as a ranking factor; However, by optimizing their website with meta keywords and description , brands seem to send another vibe to both search engines and readers.

Although Bing Webmaster Outreach's Duane Forrester announced that they don't take metadata (keywords and descriptions) into account when ranking websites, quality research (testing and experience) shows something else.

A client came to us with good ranks on Google, but Yahoo and Bing very poor. This led us to take an in-depth look at optimization techniques specific to Bing and Yahoo! One of the first things we noticed was the lack of meta keywords and descriptions. Once we completed filling these out, we saw noticeable increases in SERPs (except for Google).

Either way, Bing needs meta keywords and descriptions to rank you higher and better understand your content, while also helping Google users better understand the information provided, if not the search engine. Although Google says they don't use metadata for ranking, it's important to optimize your pages with them given the overall impact on CTR.

18. EMDs rank higher on Bing's SERPs than Google's.

Bing is not very good at grasping meaning from context, it needs things to be chewed up already. As a consequence, Bing places more emphasis on exact match anchor text compared to Google.

Although Google is somewhat against exact match settings knowing that many spammy websites use exact match domains, it is a bit risky to optimize your website this way, if you want to rank high on both search engines . Think of all those online movie websites that use a domain name that matches the same query: "watchmoviesfree", "tvmovies", "freemoviescinema", and so on.

However, since in the world of Bing, exact match keywords in your domain name are important, you should try to incorporate them naturally. Here's one of the benefits of optimizing your website for Bing - Exact match domains are lucky here.

If you want another chance to rank higher on Bing, you need to focus on exact match domains in title, description, HTML, headings, and copy.

19. Bing can interpret Flash websites

Simply put, Bing can interpret flash websites, while Google Chrome struggles with them

20. Small local businesses get a boost in Bing searches

Local businesses will be happy to hear this - it 's easier to get more local visibility with Bing.

The problem is twofold: First, Google generally favors larger local businesses over Bing; second, the former often misses the point when delivering results to a query because it uses contextual clues to discover what you are really looking for. while Bing will display local results first.

Additionally, physical businesses are more likely to be visible on Bing than on Google with Bing Places for Business .

All you need for Bing's free local listing service is your physical address, contact information, opening hours, your website link, and good photos of your business. Additionally, Bing offers users a feature that Google doesn't have at the moment: an agency dashboard feature to help users run local search campaigns more easily and at a faster rate.

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