Search
  • SEO Maestro

The Only 4 Reasons You Need to Install Yoast SEO to Improve Your Wordpress Website

By now you should know that positioning in the top positions of Google is an essential requirement to reach your audience. But it turns out that achieving it is not that simple. In fact, the search engine evaluates more than 200 aspects to take into account a site and offer it in its search result. Therefore, by installing Yoast SEO for WordPress you can facilitate some aspects of SEO that, without it, can be more difficult to digest.

WordPress is seen by many as the best content management system. From small local businesses to large global companies rely on the resources offered by this CMS to ensure a good position in Google, including Yoast SEO.


Let's put the detours aside and start naming the benefits of installing Yoast SEO.


WHAT IS YOAST SEO?


Yoast SEO is a plugin for Wordpress whose main function is to guide the search engine positioning of a post or a page.


He will warn of the errors found in the text for SEO purposes and, in some cases, names the actions that must be taken to improve the positioning. Let's see an example:


By design, the plugin advises what is right and what is wrong .


Obviously, if the intention is to show content 100% optimized for search engines, you must follow the recommendations that Yoast SEO explains in the points that are in red and orange (which warn you that there are some things to improve) and edit them until you get the green color, which indicates that everything is fine. In our example, for better positioning, the main keyword should be included in the first paragraph of the content.

According to the Yoast SEO evaluation, this is a negative point and that is why it is marked in red. The same happens with the density of the keyword, which must be repeated in the text at least up to 0.5%.


WHAT IS THE MEANING OF EACH COLOR?

  • Red : this is a serious warning. It means that it can affect the positioning of the content. Suggestions should be heeded.

  • Orange : it is a not so serious alert and the content can continue to be positioned, although it is also recommended to make the pertinent changes to improve the quality of the post.

  • Green : it means that you did well and complied with the stipulations to build a post optimized for search engines.

Although it is important to have 100% optimized content, not always the suggestions when installing Yoast SEO must be completely fulfilled.


Why?


One of the reasons is that this plugin suggests repeating the keyword until it reaches at least 0.5%, but perhaps in your content, instead of using the keyword according to Yoast's suggestion, you used synonyms that the plugin is not able to interpret , but Google does.



In other words, let's imagine that you used “clean shoes” as a keyword and instead of repeating this as many times as the plugin suggests, you preferred to use “wash shoes”. Both are synonymous and work perfectly well for positioning.

As you may be imagining, offering optimized content without installing Yoast SEO is a complicated task, as there are many points that must be taken care of.

Are you starting to see the benefits of installing this plugin and learning how to take advantage of it?


DRIVING FACTORS BEHIND INSTALLING YOAST SEO


The content marketing is one of the most powerful digital marketing resources. It's perfect because we give 'Googlebot' a reason to wander our site every time new content is posted; But that won't happen if you don't learn to create optimized content.

By installing Yoast SEO, creating content for search engines is as easy as frying potatoes. We already show between the lines one of the benefits of using it, but what else does it do for you?


1. HELPS YOU IMPROVE THE READABILITY OF CONTENT


One of the many aspects that Google values ​​when positioning is the user experience on the website. Therefore, reading the content is one of the factors to pay attention to.

Offering long texts, continuous sentences without comma separation and even paragraphs of more than 5 lines does not allow the reader to feel comfortable with reading and this is definitely an aspect that should be taken care of.

By installing Yoast SEO for WordPress , you can check the readability of the text you are creating and provide a rewarding user experience.


Yoast SEO indicates, on average, the number of words that each section or subtitle of your post should contain. This corresponds to 2 or 3 paragraphs of 4 lines approximately.

That is, by installing this plugin you not only build a well-structured content for the reading of Googlebot, but also for the reading of your audience , which in the end, if you work to improve their experience on the website, you make it stay longer in the page, share it on social networks and browse the links that you have included in the content.

If the reader completes those 3 actions, Google interprets that your site is good and considers you to show you in the search results.



2. YOAST SEO WARNS YOU OF THE REPETITION OF KEYWORDS WITHIN THE BLOG


Creating a blog is a great way to reach your target audience. However, after a while, it is normal to write on the same topic, and it may even be the case of repeating the keyword for different entries.

But that generates confusion in Googlebot when crawling the site, so it generates conflict when positioning an entry.

By installing Yoast SEO you have the opportunity to know if the keyword you have in mind has already been used in another text or not. Which is great, because you prevent the situation of generating competition within your blog or website .

That is why Wordpress is not a simple content management system in which you can publish content and edit it whenever you want , but it is also the perfect assistant to position in search engines .

That is why it becomes an indispensable tool in the development of a content marketing strategy , generating a presence in the digital field and applying basic positioning techniques.


3. YOAST SEO ALLOWS YOU TO CREATE XML SITEMAPS


Learning about technical SEO is an essential requirement to index your online project in the main search engines. With Wordpress you have the opportunity to do it in a simple way.

In case you don't know, sitemaps refer to a file that contains information about the pages that a website or blog contains . This file shows how often the site includes new content, when it was the last update or the relevance you have given it compared to the rest of the pages of the website or blog.

So it is a valuable resource when Google decides to crawl your site: the spiders will know where they have to walk every time you make an update or significant change, at the same time that you are giving them a "tourist guide" to move around your website. .

One of the benefits of installing Yoast SEO is that you can create these sitemaps without using Google Search Console.

Of course, using this tool is positive because who better than Google to give you technical assistance on positioning?

However, by creating it directly with Wordpress's Yoast SEO, you can do everything in one place without having to resort to other external tools.


4. YOAST SEO INCLUDES ADVANCED FEATURES


As we have said, Yoast SEO is a very complete assistant to improve the search engine positioning of your website.

Among its advanced functions is the fact that you can select the pages that you do not want Google to index , so that when it crawls, it will not include the page that you indicated in the search results.

So with Yoast SEO by Wordpress, you can edit your Robots.txt file to tell Google which elements you don't want to include in search results.

Other advanced options of this plugin (and in turn it is another benefit of installing Yoast SEO), is that it allows you to import various data from other installed plugins .


That is to say, in a nutshell, with Wordpress Yoast SEO you have a mini-extension of Google's Search Console to apply technical SEO in a good way to position faster in search engines.


Check Out our SEO Campaigns to Find the Best Fit for You!


17 views0 comments